Milestone tops EMEA video management and cloud security market

Milestone Systems held the No. 1 position in EMEA video management software and cloud-based security in 2025, with a 19.1% share of a $573 million market, according to Omdia. The result underscores rising demand for open video platforms that can support both security and business operations.

Why it matters: - Milestone’s lead shows how video technology is moving beyond security into operations, analytics and AI. - The 19.1% share confirms Milestone remains the biggest single provider in a market that reached $573 million in EMEA. - Demand is strongest in the UK, Ireland, the Middle East and Eastern Europe, where organizations are expanding video use across more business functions.

What happened: - Omdia’s 2025 market share data ranked Milestone Systems No. 1 in the combined video management software and Video Surveillance as a Service market across EMEA. - Milestone held nearly one-fifth of the regional market, a lead that has not changed since 2021. - The EMEA market grew 10% in 2025 to $573 million. - The market includes the UK and Ireland.

The details: - Milestone’s position is built on XProtect video management software, BriefCam AI-powered analytics and Arcules cloud VSaaS. - The product stack supports on-premises, cloud and hybrid deployments. - The platform also adds analytics without requiring customers to replace existing systems. - Milestone says its open, flexible approach lets customers design systems around specific needs and keep room to evolve as AI and cloud technologies change the market. - Earlier this year, Milestone opened its London Concept Centre, where end users, integrators and partners can test solutions before designing systems. - The London site features technology from partners including Axis, Bosch, Gallagher, Hanwha, Honeywell, i-PRO, ADI, Oprema, Zenitel and 2N. - Milestone is investing in Project Hafnia, a regulatory-compliant video data library, and brighter AI anonymisation technology to support AI training transparency.

Between the lines: - The data suggests buyers want video systems that do more than monitor cameras. - The company’s growth strategy is centered on openness, partner integration and AI-ready infrastructure rather than closed, single-vendor deployments. - Milestone’s focus on trustworthy AI points to rising pressure on video vendors to address data quality, compliance and model transparency.

What's next: - Milestone is likely to keep pushing its platform strategy in EMEA through its partner network and London Concept Centre. - Project Hafnia and brighter AI will remain part of the company’s effort to position its video tools for regulated, AI-driven use cases. - Continued demand in the UK, Ireland and fast-growing regional markets could help sustain EMEA leadership if market growth holds.