LEPAS plans entry into Denmark and four other European markets in 2027

LEPAS, Chery Group’s premium new-energy vehicle brand, plans to enter Denmark, Czech Republic, Hungary, Slovakia and Sweden in the first half of 2027. The move expands the brand’s European push after its debut in Milan and signals a broader effort to win customers with tailored EV and plug-in hybrid models.

Why it matters: - LEPAS is widening its European footprint into five more markets, including Denmark, in the first half of 2027. - The expansion adds momentum to Chery Group’s premium NEV strategy in Europe, where buyers increasingly focus on design, safety, efficiency and everyday usability. - The move also shows how Chinese automakers are using localized products and partnerships to compete in Europe’s EV market.

What happened: - LEPAS announced plans to enter the Czech Republic, Denmark, Hungary, Slovakia and Sweden in the first half of 2027. - The brand made its European debut at Milan Design Week in April 2026. - LEPAS has already begun rolling out in the U.K., Italy and Spain. - The company said it wants to bring “elegant mobility” to more European customers.

The details: - LEPAS is Chery Group’s new premium brand for new-energy vehicles. - The brand said Europe matters because customer expectations vary across markets and road conditions differ by country. - LEPAS is working with local partners on product adaptation as it expands. - The first Europe-bound models are the LEPAS L8 PHEV and LEPAS L6 EV. - Both models are positioned as premium SUVs. - The vehicles are designed with Euro NCAP’s 2026 safety protocols in mind. - A professional European team fine-tuned the chassis for different road conditions. - LEPAS says the models are suited to both daily urban commuting and long cross-border trips. - Chery Group sold 2,206,789 vehicles worldwide in the first three quarters of 2026, up 9.9% from a year earlier. - Global deliveries reached 1,551,178 vehicles, up 65.6% year over year and already above full-year 2025 levels. - New-energy vehicle sales totaled 858,524 units, up 46.1% year over year. - By the end of September, Chery Group had served more than 20.73 million vehicle users worldwide, including more than 7.39 million outside China. - LEPAS said its growing global dealer network now includes more than 500 sales and service locations.

Between the lines: - LEPAS is trying to enter Europe as a design-led, premium EV brand rather than a mass-market newcomer. - The emphasis on local tuning, safety protocols and market-by-market differences suggests the company knows European buyers tend to be selective and regulation-sensitive. - Chery Group’s sales and delivery growth gives LEPAS a stronger industrial and financial base as it expands.

What's next: - LEPAS said more details on launch timing, model lineup and local sales and service will come later. - The brand is building partnerships across the five new markets ahead of launch. - The European expansion will continue to be a key test of whether LEPAS can turn its design-first positioning into actual share gains.

The bottom line: - LEPAS is moving from introduction to execution in Europe, with Denmark now part of a larger 2027 push that will test the brand’s premium EV appeal across five markets.